WHAT WE DO

With the seemingly constant emergence of new technologies, it can be tough to stay on top of things. Selecting the right combination of communication channels and having a clear strategy to ensure all your channels are working well together, is vital for success.

Silver Sky will work closely with you to understand your organisation, clients, target audience and objectives, to recommend the best way forward. Why us? We know what works because we've actually tried it. We will help meet your business targets, at a fraction of the price of a large agency. 

SERVICES
•    Social media strategy
•    Digital marketing strategy
•    Content building strategy
•    Internal communications
•    Media and PR
•    Copywriting

SOCIAL MEDIA STRATEGY

Social media is often mistakenly considered low-cost. Although the creation of social media accounts is free, the constant nature of social media can rapidly consume resources, particularly if no clear strategy exists.  Having a clearly defined social media strategy that fits into your overall communication plan, will allow your organisation to achieve social media success, while minimising resources. Services may include:

• Creation of a social media strategy  
• Launch of social media presence  
• Management of social media
• Employee social media coaching

DIGITAL STRATEGY

Knowing how to best utilise your communication channels will help to minimise the drain on resources in your organisation and maximise your results. The key is working out how each channel should be used, and the call to action for each.  Social media doesn’t mean that you should discontinue your enewsletter or stop updating your website. It’s an additional channel that can help you improve your communication with clients.  Silver Sky will develop a digital strategy that takes your overall communications plan into account to guide your online presence.

PUBLIC RELATIONS

Whether it’s brand awareness, increasing sales or a launch, Silver Sky can write and distribute press releases to provide your organisation with the attention it needs. We will also track the success of any media activity.

COPYWRITING

Web readers, scan rather than read. In a few precious seconds, your website needs to clearly communicate exactly what you are offering, in an engaging way.

Writing for the web and mobile devices requires careful consideration and thought. What journeys are you looking to support throughout your site? Which target audiences are you looking to capture through your homepage? What are the key messages you would like to communicate?

A professional writer will ensure that your SEO strategy does not diminish your brand and that your messages are clearly conveyed to your target audience, giving your website the best chance to shine.