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Brand, strategy, website & collateral
This busy small technology business were in need of a visual makeover. A strategic marketing was developed and what followed was a new; logo, tagline, collateral, stationery and website. The result was a total brand overhaul providing the company wth a fresh, modern look.
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Rebranding
To create a strong, appealing consumer brand for South East Water's recycled water in Victoria. We worked with the client to develop creative concepts for the recycled water brand and implemented the new brand across a number of channels including this brochure.
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Website strategy
Developed an online strategy to manage a new initiative, DraftStar, being led by a group of ex AFL players. The site needed to link in with State-based events and include a full member exclusive section and value-added interactive content.
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Website strategy, SEO, copywriting & brochure
This small family business needed their new website to ranked highly in Google. Silver Sky developed; a website strategy, SEO designs, keyword research, copywriting and created a brochure profiling the organisation.
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Website strategy & design concepts
Dyno Dynamics were preparing to launch a new brand DynoTech. The brief was to develop a marketing strategy to manage the two brands, launch the DynoTech brand online and replace the old DynoDynamics website. A web strategy and microsite were developed for the launch of DynoTech. A strategy was also developed to update the main website DynoDynamics.com, and a new design was implemented.
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Website copywriting
Surrey Air had a new website design and required content to be developed to fit their new, invigorated brand and website.
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Website strategy, design, copywriting, PR
To launch, TeachWild, a new nationwide marine debris program, an online strategy, website and PR campaign were developed. With timeframes and budget very tight, a simple, yet effective online solution with a full content management system was developed using WordPress. The PR launch involved a media launch event and media releases which resulted in nationwide coverage in major newspapers and TV.
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Digital strategy & social media
Earthwatch had limited resources and no social media presence. A social media strategy was devised and implemented across facebook, twitter and youtube. Website visitors increased by 20 per cent and over 850 Facebook fans and 900 twitter followers were obtained. This strategy resulted in Earthwatch being ranked in the top 20 out of 595 not-for-profits nationally for Social Media Success by independent researcher Wirth Consulting.
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Marketing & Digital Strategy, PR & copywriting
To increase sign ups on expeditions and increase the overall professionalism of the organisation to attract corporate sponsors. A thorough rebrand streamlined and modernised their visual identity and a variety of marketing strategies, affiliate marketing, targeted PR and campaigns were implemented to increase sign ups. As a result, sales increased by 78% for long duration and 58% for short duration expeditions.
